A master’s degree in Industrial & Organizational
Psychology with a specialization in Consumer Psychology
from The Chicago School offers working professionals
the opportunity for career advancement in
one of the fastest growing areas of psychology.
This advanced degree enables students to perform
more effectively, solve problems, and grow
professionally in today's diverse global
work environment.
The Chicago School’s extensive expertise
in human behavior and consumer psychology
can aid sales managers and advertisers in the
creative development of marketing strategies
that will draw more attention to their brand.
The dedicated instructors are not only scholars,
but also practicing psychologists with years
of hands-on experience in the
field of consumer psychology.
Student Outcomes
The Chicago School's Master of Arts in I/O Psychology,
Consumer Psychology specialization program prepares
professionals to build effective marketing, advertising, and merchandising
strategies based upon the mastery and
advantage of the psychology of consumer motivation.
The knowledge gleaned from this program enables
you to understand the psychology of the
consumer decision-making process. It will
help you answer many important questions: What
attracts customers? What motivates them? What keeps
them coming back?
The curriculum of the Consumer Psychology specialization
is ideal for professionals who
are seeking to perfect the skills needed to:
- Develop a memorable brand image that builds
trust and loyalty
- Promote spending by optimizing the store experience
for the consumers
- Spark impulse buying through the design of
unique point-of-sale (POS) collateral
- Create a total customer experience that builds
sales volume
The M.A. in I/O Psychology, Consumer Psychology
specialization program is open to those who hold
a bachelor’s degree in any discipline. Professionals
working in the marketing and advertising fields,
including marketing managers, visual merchandising
professionals, product development strategists,
and buyers are well suited for this degree.
This program is also offered as a graduate
certificate for those not wishing to
pursue a full master’s degree.
Time Commitment
Courses are scheduled with the full-time commitments
of working professionals in mind. Our ExCEL (Executive
Career Enhancement and Leadership) programs are
accelerated, flexible options for obtaining your
advanced degree while balancing career demands
and other obligations.
- An M.A. can be earned in as little as 20 months
- Students will take approximately 10 hours
per week to complete their studies
- A certificate can be earned in as little as
five months
Admission Requirements
- Completed application
- Bachelor’s degree in any discipline (official
transcripts required)
- Proficiency in current computer and Internet
technologies
- Current resume (five or more years of post-baccalaureate
work experience is generally required; exceptions
may be made after consultation with the program
of study)
When Can I Start?
- Courses offered every eight weeks.
- You may apply at any time, for any session.
