The Chicago School of Professional Psychology’s master’s specialization in consumer psychology prepares graduates to enter the in demand field of consumer research and marketing. Our graduates learn to utilize an arsenal of tools and methodologies including focus groups, statistical polling data, and trend analysis to maximize the success of marketing initiatives. By utilizing the theories of consumer behavior, our graduates develop winning marketing strategies for their clients or employers.
At the Chicago School of Psychology, our students learn to develop marketing, advertising and merchandising strategies based on the principles of consumer psychology. By delving inside the mind of the consumer, you will understand the dynamics necessary to increase market share, sales volume or brand loyalty. The ability of our graduates to fulfill these objectives makes them an invaluable asset to employers regardless of the economic outlook.
The Chicago School's master’s specialization in Consumer Psychology teaches students to:
- Create a brand image that inspires consumer trust and loyalty
- Optimize the in-store experience to secure repeat sales
- Increase sales volume utilizing point-of-sale (POS) techniques
- Refine the total customer experience to generate buzz and create word-of-mouth advertising.
If your career aspiration is working in marketing or advertising, our Consumer Psychology master’s specialization imparts the knowledge necessary to distinguish yourself throughout your career. Our graduates go on to become marketing managers, product development strategists, advertising account executives, consumer research consultants and more. Check out our consumer psychology curriculum to see the courses we offer.
Note: This program is also offered as a graduate certificate for those not wishing to pursue a full master’s degree.
At the Chicago School of Professional Psychology we understand the needs of working professionals. Our I/O Psychology program offers a variety of benefits, including:
- A Master's degree in as little as 20 months from the nation’s leading school of psychology.
- A renowned faculty that are experts in their field.
- Flexible class schedules that are convenient for you.
Getting started is easy. Simply fulfill the requirements on the following checklist:
- Request More Information
- Apply Online
- Official transcripts (bachelor’s degree through your highest level of education attempted)
- Statement of Purpose
- Proficiency in current Internet and computer technology
- Current résumé (three to five years of post-baccalaureate work experience is generally required; exceptions may be made after consultation with the program of study)
For more information call 866-907-4209 to speak with one of our admission counselors.
- Courses are offered every eight weeks.
- You may apply at any time, for any session.
The path to a more fulfilling career begins at the Chicago School of Professional Psychology. With a Master's degree in Industrial/Organizational Psychology, you'll be ready to take your career to the next level. Don’t wait to make a positive change in your personal and professional life. Call (866) 907-4209 or apply online today.
