Master of Arts in Applied I/O Psychology, Consumer Psychology Specialization

A master’s degree in Industrial & Organizational Psychology with a specialization in Consumer Psychology from The Chicago School offers working professionals the opportunity for career advancement in one of the fastest growing areas of psychology. This advanced degree enables students to perform more effectively, solve problems, and grow professionally in today's diverse global work environment.

The Chicago School’s extensive expertise in human behavior and consumer psychology can aid sales managers and advertisers in the creative development of marketing strategies that will draw more attention to their brand. The dedicated instructors are not only scholars, but also practicing psychologists with years of hands-on experience in the field of consumer psychology.

Student Outcomes

The Chicago School's Master of Arts in I/O Psychology, Consumer Psychology specialization program prepares professionals to build effective marketing, advertising, and merchandising strategies based upon the mastery and advantage of the psychology of consumer motivation. The knowledge gleaned from this program enables you to understand the psychology of the consumer decision-making process. It will help you answer many important questions: What attracts customers? What motivates them? What keeps them coming back?

The curriculum of the Consumer Psychology specialization is ideal for professionals who are seeking to perfect the skills needed to:

  • Develop a memorable brand image that builds trust and loyalty
  • Promote spending by optimizing the store experience for the consumers
  • Spark impulse buying through the design of unique point-of-sale (POS) collateral
  • Create a total customer experience that builds sales volume

The M.A. in I/O Psychology, Consumer Psychology specialization program is open to those who hold a bachelor’s degree in any discipline. Professionals working in the marketing and advertising fields, including marketing managers, visual merchandising professionals, product development strategists, and buyers are well suited for this degree.

This program is also offered as a graduate certificate for those not wishing to pursue a full master’s degree.

Time Commitment

Courses are scheduled with the full-time commitments of working professionals in mind. Our ExCEL (Executive Career Enhancement and Leadership) programs are accelerated, flexible options for obtaining your advanced degree while balancing career demands and other obligations.

  • An M.A. can be earned in as little as 20 months
  • Students will take approximately 10 hours per week to complete their studies
  • A certificate can be earned in as little as five months

Admission Requirements

  • Completed application
  • Bachelor’s degree in any discipline (official transcripts required)
  • Proficiency in current computer and Internet technologies
  • Current resume (five or more years of post-baccalaureate work experience is generally required; exceptions may be made after consultation with the program of study)

When Can I Start?

  • Courses offered every eight weeks.
  • You may apply at any time, for any session.
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