Consumer Psychology Concentration

A master’s concentration in consumer psychology will prepare you for the in-demand field of consumer research and marketing. Through the program, you’ll learn to practically apply an arsenal of tools and methodologies, including focus groups, statistical polling data, and trend analysis, to maximize the success of unique marketing initiatives. By utilizing the theories of consumer behavior you’ve mastered, you will be able to develop winning marketing strategies for your clients or employers, making you an invaluable asset regardless of the economic outlook.

The Chicago School’s master’s concentration in Consumer Psychology will prepare you to:

• Create a brand image that inspires consumer trust and loyalty
• Optimize the in-store experience to secure repeat sales
• Increase sales volume utilizing point-of-sale (POS) techniques
• Refine the total customer experience to generate buzz and create word-of-mouth advertising.

Learn more about the Consumer Psychology concentration of The Chicago School’s master’s degree in Applied Industrial/Organizational Psychology. Call us at 866-907-4209 or request more information.