There are many different careers in Consumer
Psychology, including the fields of marketing,
advertising, merchandising, and sales.
Professionals in these areas will benefit from training in consumer
demographics, attitudes, decision-making, memory,
diffusion of innovation, group and family dynamics,
culture, subculture, and buying trends.
- Consumer Psychology is a growing and in-demand
field, with many opportunities for advancement.
- The number of persons employed in I/O related occupations,
across all industries, is expected to increase
by 20.4% from 2004 to 2014.*
- Learn to understand the behavior of consumers
while shopping or making other marketing decisions.
- Work with others to adapt and improve marketing
campaigns and marketing strategies to more effectively
reach the consumer.
Career / Salary Information**
Designed
as career enhancement for experienced professionals,
a Master's in Industrial Organizational Psychology with a specialization
in Consumer Psychology from The Chicago School of Psychology
can help you reach your career goals. The following
is a sample of advanced career options:
Copy Writer I (Advertising) - $35,010 (25th percentile)
Writes, proofreads, and edits copy brochures/print and other
forms of documents. May assist in estimating production costs, overseeing
work done by external suppliers, and preparation of the marketing program.
Has knowledge of commonly used concepts, practices, and procedures within
a particular field. Relies on instructions and pre-established guidelines
to perform the functions of the job. Works under immediate supervision.
Primary job functions do not typically require exercising independent
judgment. Typically reports to a supervisor or manager.
Media Buyer (Advertising) - $45,499 (25th percentile)
Responsible for negotiating, scheduling, and buying appropriate
media. Must identify target audience and ensure media reaches target
audience. Works closely with media planner to implement media plan. Is familiar
with standard concepts, practices, and procedures within a particular
field. Relies on experience and judgment to plan and accomplish goals.
Performs a variety of tasks. Works under general supervision. A certain
degree of creativity and latitude is required. Typically reports to a
supervisor.
Market Research Analyst IV (Marketing)- $77,607
(25th percentile)
Collects and analyzes data to evaluate existing and potential
product/service markets. Identifies and monitors competitors and researches
market conditions or changes in the industry that may affect sales. Is familiar
with a variety of the field's concepts, practices, and procedures. Relies
on extensive experience and judgment to plan and accomplish goals. Performs
a variety of tasks. Leads and directs the work of others. A wide degree
of creativity and latitude is expected. May report to an executive or
a manager.
Why The Chicago School?
The Chicago School’s expertise in human behavior
and consumer psychology can help sales managers
and advertisers with marketing strategies that
will draw more attention to their brand. Our courses
are scheduled with the full-time commitments of
working professionals in mind.
- The Chicago School of Professional Psychology
believes that multicultural awareness and culturally
sensitive therapeutic approaches are critical
to the successful practice of professional psychology.
- Innovative distance learning format allows
you to maintain your full-time responsibilities.
- Complete your graduate certificate in approximately
five months or a full master’s degree in approximately
20 months.
*www.careerinfonet.org
**www.salary.com
